Research & SEO
Keyword research, site audits and competitor analysis
Semrush
Keyword research, site audits, competitor analysis
Ahrefs
Backlink analysis and site audits
Moz
Authority checks and audits
Ubersuggest
Keyword opportunity mapping
Building digital growth through search, data & strategy.
I’m Manikkavasagam V, a Digital Marketing Executive with 5+ years driving organic growth and search performance for B2B brands across international markets — through SEO, AEO, and website design and development.
- Based in Coimbatore, India
- 5+ years experience
- Open to full-time roles · on-site or remote
Manikkavasagam V
Digital Marketing Executive
SEO isn’t just about rankings. It’s about connecting intent with business growth.
how does answer engine optimisation work
Illustration: a ranked list of search results, with your page in third place.
- 01
- 02
- 03
- 04
- 05
Earn a place in a list of links.
Be the source the answer cites.
Current focus: AEO — how answer engines and AI assistants find, trust and cite a brand.
My career began in April 2021 at Kevinmax Technology, running SEO campaigns end to end with the SEO team lead, clients and content teams. I then spent over two years at Stan Ventures on manual blogger outreach and white-hat link building, before joining Kudo Metrics Technologies, where backlinks, on-page SEO, technical fixes, content and Reddit-led community growth came together.
Since October 2025 I’ve been a Digital Marketing Executive at Sierra ODC, driving SEO strategy across priority international markets: search-intent and content-gap analysis, technical audits, website redesigns and migrations, and optimisation of blogs, microblogs, case studies and solution pages — while managing and mentoring the team that delivers it. I also design and build websites, so search is part of the build from day one, not a fix after launch.
Search is changing. More answers now come from AI assistants rather than a list of links, so my focus has moved toward AEO (Answer Engine Optimisation) — making a brand easy for AI assistants to understand and cite — through entity-based SEO, topical authority and semantic content. I start from the data in Search Console and Analytics, and judge the work by the visibility, engagement and conversions it produces.
- Years in SEO & digital marketing
- 5+
- Career roles, 2021 to today
- 04
- Licences & certifications earned
- 06
- Current focus: AI search visibility
- AEO
Where strategy meets execution.
Search-intent analysis, content-gap identification and keyword opportunity mapping that turn search demand into qualified B2B traffic across international markets.
In practice
- Keyword research and search-intent mapping
- On-page optimisation: meta tags, internal linking, keyword placement
- White-hat link building and blogger outreach
- Local SEO and Google Business Profile optimisation
Tools
- Google Search Console
- SEMrush
- Ahrefs
- Moz
- Ubersuggest
Audits that keep sites crawlable, indexable and fast — and redesigns and migrations that keep what the site has already earned.
In practice
- Crawlability, indexation and canonicalisation
- Structured data and XML sitemaps
- URL mapping and redirect validation for redesigns and migrations
Tools
- Google Search Console
- SEMrush
- Ahrefs
- Moz
Websites designed and built with search in mind from the first layout — fast, responsive and structured so both people and search engines can find their way.
In practice
- Website design with clear structure and user journeys
- Responsive, mobile-first development
- SEO-ready foundations: page speed, clean URLs, structured data and internal linking
- Local development and testing environments
Tools
- XAMPP
Entity-based SEO, topical authority and semantic content so answer engines and AI assistants can understand what a brand does — and cite it.
In practice
- Entity-based SEO and topical authority
- Structured content initiatives on priority pages
- Semantic content strategy
Tools
- Google Search Console
- SEMrush
- ChatGPT
- Claude
Search built around qualified intent rather than vanity traffic — organic visibility that reaches the people a B2B pipeline depends on.
In practice
- Solution pages, case studies and blogs optimised for buyer intent
- Campaigns measured on traffic and conversion, not only rankings
- Authority built through placements and brand mentions
Tools
- Google Search Console
- Google Analytics
- SEMrush
Performance reporting in Search Console, Analytics and SEO platforms that ends in a decision — insights converted into actionable initiatives every quarter.
In practice
- KPI tracking across search performance
- Performance reports that inform client and stakeholder decisions
- Client communication and project management
Tools
- Google Analytics
- Google Search Console
- SEMrush
Blogs, microblogs, case studies and solution pages planned around intent, topical depth and internal linking — so they support each other instead of competing.
In practice
- Content-gap identification
- Reducing keyword cannibalisation
- Improving internal-linking coverage
Tools
- SEMrush
- Ubersuggest
- ChatGPT
- Claude
Workflow automation with n8n and Microsoft Power Automate, with AI tools such as ChatGPT and Claude built into research and content work.
In practice
- Workflow automation with n8n
- Microsoft Power Automate flows
- Prompt engineering for AI-assisted research and content
Tools
- n8n
- Microsoft Power Automate
- ChatGPT
- Claude
The marketing stack.
The 13 tools I use at each stage of search-led growth — from finding demand to measuring and scaling what works — and the skills behind them.
Website design & development
Responsive, SEO-ready websites
XAMPP
Local development and testing environments
Outreach & local
White-hat link building and local visibility
Mailshake
Blogger outreach campaigns
Google Business Profile
Local SEO and Google My Business optimisation
Analytics & reporting
Performance tracking, KPIs and reporting
Google Analytics
Traffic, engagement and KPI tracking
Google Search Console
Search performance, indexation and crawl health
Automation & AI
Workflow automation and AI-assisted research and content
n8n
Workflow automation
Microsoft Power Automate
Microsoft 365 workflow automation
ChatGPT
Research support and prompt engineering
Claude
Analysis and content support
Core skills
What the stack is in service of.
- Keyword research & search intent
- On-page SEO
- Technical SEO
- Site migrations
- Website design
- Web development
- AEO & entity-based SEO
- Topical authority
- Semantic content strategy
- Local SEO & Google My Business
- Blogger outreach
- White-hat link building
- Analytics & reporting
- Client communication
- Project management
- Team mentoring
From outreach to AI search.
Four roles since 2021, each adding a layer: campaigns, link building, technical and on-page SEO, then strategy, AEO and leading a team.
Kevinmax Technology
SEO Analyst
- Designed and executed campaigns with the SEO team lead, clients and content teams.
- Delivered a 20% increase in website traffic and a 15% improvement in conversion rates through end-to-end campaign management.
- Improved organic search rankings and visibility through keyword research and on-page and off-page optimisation.
- Analysed campaign performance in Google Analytics, providing insights that shaped overall strategy.
- Conducted competitor analysis and market research to identify growth opportunities.
Stan Ventures
Junior Outreach Executive
- Delivered guest-posting campaigns from a 20,000+ website database, securing high-authority backlinks every month.
- Vetted sites for genuine organic traffic through a 100% manual review process, raising average referring-domain authority.
- Built relationships with bloggers through manual outreach, generating placements and brand mentions.
- Contributed to blog, social and email content, supporting an increase in overall engagement.
Kudo Metrics Technologies
SEO Analyst
- Built backlink profiles through guest posting and outreach, improving domain authority across client sites.
- Published SEO-focused content that lifted keyword rankings and user engagement.
- Grew niche-specific traffic through Reddit marketing and community engagement strategies.
- Improved organic visibility by optimising on-page elements — meta tags, internal linking and keyword placement.
- Resolved crawl errors and improved site speed, lifting mobile-friendliness scores.
- Tracked KPIs in Google Analytics and SEO tools, delivering reports that informed clients’ strategic decisions.
Sierra ODC Pvt Ltd
Digital Marketing Executive
- Drive SEO strategy across priority international markets, improving organic visibility and qualified B2B traffic.
- Grew keyword rankings through search-intent analysis, content-gap identification and keyword opportunity mapping in Google Search Console, SEMrush and Ubersuggest.
- Improved AI-search (AEO) visibility by leading entity-based SEO and structured content initiatives across priority pages, strengthening topical authority.
- Optimised enterprise content — blogs, microblogs, case studies and solution pages — reducing keyword cannibalisation and improving internal-linking coverage.
- Resolved technical SEO issues — crawlability, indexation, canonicalisation, structured data and sitemaps — through audits, improving site health.
- Led URL mapping and redirect validation across website redesigns and migrations, keeping organic traffic close to pre-migration levels.
- Deliver performance reporting through Google Search Console and SEO platforms, converting insights into actionable initiatives each quarter.
- Manage and mentor the team, improving on-time delivery of SEO and content output.
Selected work & impact
Six projects across technical SEO, AI search, outreach and automation. Figures appear only where they’re on the record.
Protecting organic search through website redesigns
URL mapping and redirect validation so redesigned sites keep the rankings, links and indexed pages they had already earned.
ToolsGoogle Search Console, SEMrush
Making an enterprise brand easy for AI answers to cite
Entity-based SEO and structured content that help answer engines and AI assistants understand what the brand does.
ToolsGoogle Search Console, SEMrush, ChatGPT, Claude
Audit-led technical SEO that keeps sites crawlable and fast
Regular audits across crawlability, indexation, structured data and speed — fixing the foundations before chasing new keywords.
ToolsGoogle Search Console, SEMrush, Ahrefs, Moz
Manual outreach from a database of 20,000+ websites
Guest-posting campaigns where every prospect was checked by hand for a genuine organic audience before outreach began.
- Websites in the outreach database
- 20,000+
- Manual site review
- 100%
ToolsMailshake, Ahrefs, Moz, SEMrush
End-to-end SEO campaigns with measurable lift
Campaigns planned with the SEO lead, clients and content teams — measured on traffic and conversions, not just rankings.
- Website traffic
- +20%
- Conversion rate
- +15%
ToolsGoogle Analytics
Reporting that turns search data into quarterly initiatives
Performance reporting in Search Console and SEO platforms where every insight becomes an initiative — delivered by a team I manage and mentor.
ToolsGoogle Search Console, Google Analytics, SEMrush
Search behaviour changes. Platforms change. Algorithms change. The principle remains: understand people, measure what matters, and keep improving.
Channels change. The principles don’t.
Search behaviour, platforms and algorithms keep changing. The way I work doesn’t: three principles, and the practices that put them to work.
- i.
Understand people.
Start from search intent — the questions buyers actually ask, in the words they use.
Research
- Audience
- Competitors
- Search intent
- Market opportunity
Strategy
- Channel strategy
- Search strategy
- Content direction
- Campaign planning
- ii.
Measure what matters.
Judge the work by visibility, engagement and conversion — the outcomes a business actually feels.
Measurement
- Analytics
- Lead tracking
- Performance reporting
- KPI tracking
- iii.
Keep improving.
Every report ends in the next initiative. Execute, test, adjust — and go again.
Execution
- SEO
- Campaigns
- Content
- Technical optimisation
Optimisation
- Testing
- Iteration
- Continuous improvement
Certifications & education.
Licences & certifications
Prompt Engineering for ChatGPT
Digital Marketing
Become an AI-Powered Marketer
Email Marketing
Entrepreneurship for Everyone
Digital Marketing
Education
- 2018 – 2020
Master of Business Administration
Sri Ramakrishna Institute of Technology
- 2015 – 2018
B.Sc
Karpagam Academy of Higher Education
Have a project, opportunity, or idea? Let’s talk.
Available for digital marketing consulting — with a focus on SEO, AEO, B2B growth, and marketing automation.
- Coimbatore, Tamil Nadu, India